Marketing activities were initiated since 1998 onwards. Since then eight products were introduced for commercial sale in the local market. Tsheringma herbal tea and Tsheringma incense powder are two of the popular products at the moment. There are also few new products in the process of development. Besides marketing our products, the regional markets of SAARC countries will be explored for sourcing the low altitude medicinal plants and other ingredients to have a competitive raw material sourcing strategy. SAARC region is a vast source of medicinal plants and herbal products. Opportunities for two way trade relation in both raw herbs as well as finished herbal products exist to be explored.

It is anticipated that the PRU would become a self-sustaining, and a dynamic profit centre of the Royal Government with operational autonomy, producing and supplying traditional medicines and herbal products of international quality standards (Cost effective, safe, and of high therapeutic value). With the assistance from EC under project phase II, marketing activities are expected to pick up. A marketing strategy and a plan to market products both in the domestic and international markets will be developed based on the capacity of the Unit. The market studies will also be conducted within the region and in international markets.